Tag:

Rebranding

Cracker Barrel CEO Breaks Silence On Controversial Logo Change Attempt Cracker Barrel CEO Breaks Silence On Controversial Logo Change Attempt
Cracker Barrel CEO Breaks Silence On Controversial Logo Change Attempt Cracker Barrel's top executive explained why the restaurant chain briefly changed its logo before scrapping it after conservatives blasted the brand refresh as "woke." CEO Julie Felss Masino addressed the controversy publicly at the 13D Monitor Active-Passive Investor Summit in New York City on Tuesday, Oct. 22, The Wall Street Journal reported. Her comments came nearly two months after the Tennessee-based company abandoned its plans to use a redesigned logo without its Uncle Herschel mascot. Masino, a former Starbucks and Taco Bell executive, said the short-lived l…
BBQ Chain With Tyngsborough Location Closing Restaurants, Converting Some To Twin Peaks BBQ Chain With Tyngsborough Location Closing Restaurants, Converting Some To Twin Peaks
BBQ Chain With Tyngsborough Location Closing Restaurants, Converting Some To Twin Peaks Popular barbecue restaurant chain Smokey Bones is scaling back as underperforming restaurants shut down or are being rebranded. Parent company Twin Hospitality Group said it will have closed 15 Smokey Bones locations by the end of September. Nearly 20 restaurants are being converted into Twin Peaks, a mountain lodge-themed chain known as a "breastaurant" for its waitresses with revealing outfits similar to Hooters. The company said the Twin Peaks brand is delivering stronger sales. "Smokey Bones is a beloved brand that has amassed a loyal following over the years," said CEO …
Sudden About Face: Cracker Barrel Reverses Rebrand Over 'Woke' Accusations Sudden About Face: Cracker Barrel Reverses Rebrand Over 'Woke' Accusations
Sudden About Face: Cracker Barrel Reverses Rebrand Over 'Woke' Accusations Cracker Barrel is hitting reverse after a wave of protests and social media outrage shook the country’s beloved roadside restaurant. On Tuesday, Aug. 26, the company announced it is scrapping its rebrand launched earlier this month and restoring its classic logo featuring the familiar “Old Timer” figure and “Old Country Store” text.  The move follows a sharp drop in stock value and days of heated feedback from customers unhappy with the new, modernized look. The “All the More” campaign, which launched just weeks ago, introduced a text-only logo and updated restaurant interiors. Gone w…
Trump Says 'Make Cracker Barrel A WINNER Again' As Right Slams 'Woke' Rebrand Trump Says 'Make Cracker Barrel A WINNER Again' As Right Slams 'Woke' Rebrand
Trump Says 'Make Cracker Barrel A Winner Again' As Right Slams 'Woke' Rebrand President Donald Trump is the latest right-wing figure to blast Cracker Barrel for its new logo and brand refresh criticized by many conservatives as "woke."  Trump made his first public comments about Cracker Barrel's changes on his social media platform Truth Social on Tuesday, Aug. 26. His post comes one day after the company responded to the strong criticism, admitting that it "could've done a better job." Trump told the struggling restaurant chain to halt its rebranding plans. "Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate…
John Oliver Just Renamed The Erie SeaWolves — And The New Mascot Is Out Of This World John Oliver Just Renamed The Erie SeaWolves — And The New Mascot Is Out Of This World
John Oliver Just Renamed The Erie SeaWolves — And The New Mascot Is Out Of This World The Erie SeaWolves are getting a makeover courtesy of comedian John Oliver.  The "Last Week Tonight" host issued a pitch to Minor League baseball teams with a "very special offer" for one team: to give them a total rebrand. The catch? The show gets complete control. Last month, the SeaWolves were identified as the team that was chosen, and the Pennsylvania-based team learned their fate during the latest episode of Oliver's show on Sunday.  Their new name? The Erie Moon Mammoths. View this post on Instagram A post shared by Las…
Paramount+ Drops Showtime Name From Premium Tier In Latest Streaming Shakeup: What To Know Paramount+ Drops Showtime Name From Premium Tier In Latest Streaming Shakeup: What To Know
Paramount+ Drops Showtime Name From Premium Tier In Latest Streaming Shakeup: What To Know Paramount+ has dropped Showtime from the name of its top-tier plan in the latest move by a streaming platform to rebrand in an increasingly crowded market. Paramount Global said that "Paramount+ with Showtime" was officially renamed "Paramount+ Premium" on Monday, June 23. The tweak removes the ad-free tier's association with the premium TV network that's the home of popular shows like "Californication," "Dexter," "Homeland," and "Yellowjackets." The change is only a rebrand, with the $12.99/month plan's offerings remaining the same. "Since we recently introduced a sampling of Showtim…
From Trash Pandas To Toilet Seats: John Oliver’s Crazy Plan To Rename MiLB Team Goes Viral From Trash Pandas To Toilet Seats: John Oliver’s Crazy Plan To Rename MiLB Team Goes Viral
From Trash Pandas To Toilet Seats: John Oliver’s Crazy Plan To Rename MiLB Team Goes Viral Late-night host John Oliver has an interesting offer for Minor League Baseball. In the latest episode of HBO's "Last Week Tonight with John Oliver," the host had a lot to say about the minors, particularly poking fun at some of the more peculiar promotions, team nicknames, and mascots. Highlighting some of the 120 MiLB teams, Oliver made light of the Lake County Captains in Ohio, which ripped out a section of the stands and replaced them with toilet seats, then called out certain team names, such as the Hub City Spartanburgers, Jacksonville Jumbo Shrimp, and Modesto Nuts.  Oh, and the…
Goldfish Snack Crackers Now Have New Name: Here's What, Why Goldfish Snack Crackers Now Have New Name: Here's What, Why
Goldfish Snack Crackers Now Have New Name: Here's What, Why One of America's favorite snacks has just gotten a more upscale rebranding. Goldfish, the popular cheddar-flavored catch launched in 1962 and known for a special appeal to kids, now has a new name. For a limited time, at least. And there's nothing fishy about why it's made the change. To try to get more adults to reel in the product. Out from the familiar orange-and-white packaging is the iconic "Goldfish Baked Snack Crackers" name, and in is this: "Chilean Sea Bass Baked Snack Crackers." It's a big switch, but the crackers are made with the same ingredients, says Connecticut-based p…
Hammonton Brewery Inspired By Music Closing To Rebrand Under New Owners Hammonton Brewery Inspired By Music Closing To Rebrand Under New Owners
Hammonton Brewery Inspired By Music Closing To Rebrand Under New Owners A Hammonton brewery is temporarily closing to rebrand under new ownership. Vinyl Brewing posted on Facebook about its plans on Wednesday, Sept. 11. The brewery on 12th Street will shut down for the rebranding on Sunday, Sept. 29. Vinyl first opened in September 2017. "Come enjoy the Vinyl brews you know and love while they last!" the brewery posted. "Stay tuned for exciting announcements about the reopening and the brews to come." Tom and Sue Puentes started the brewery "inspired by music, hard work, and their farm family roots." It features beers like "My Brain Hurts", a flor…
BBQ Rebranded: Meet The Faces Behind Bar 26, Formerly Fink's, In Dumont BBQ Rebranded: Meet The Faces Behind Bar 26, Formerly Fink's, In Dumont
BBQ Rebranded: Meet The Faces Behind Bar 26, Formerly Fink's, In Dumont Fink's just got a facelift, and the faces behind it are stepping into the light. Since opening in 2012, the West Madison Avenue barbecue spot in Dumont has remained largely the same. The menu, the ambiance, the people. That changed on Friday, April 26, with the grand opening of Bar 26 BBQ & Grill. "It’s healthy to reinvent yourself every once in a while — make sure you're feeling your best," said Samantha Matthews, 28, a New Milford native who's been newly-promoted to her role of assistant general manager of Bar 26, after nine years working in various roles at Fink's. "We'd been …
NO WAY: Ripley's Believe It Or Not! Museum Shuttering NO WAY: Ripley's Believe It Or Not! Museum Shuttering
NO WAY: Ripley's Believe It Or Not! Museum Shuttering Ripley’s Believe It Or Not! museum in Atlantic City is closing on Dec. 31, but has plans to come up with "a new and exciting concept'' by the summer. It's been entertaining Boardwalk visitors for 26 years.  With a striking façade that suggests an enormous globe has crashed into the building, Ripley’s Believe It or Not! became an instant landmark after opening on the Boardwalk at New York Avenue. Its 400 exhibits include models of unbelievably tall and small humans, shrunken heads and mutant animals.  “We’re grateful for the support of our fans and guests, whose curiosi…
Iconic Guerriero Gelato Announces Expansion To Morristown Iconic Guerriero Gelato Announces Expansion To Morristown
Iconic Guerriero Gelato Announces Expansion To Morristown It’s official — the iconic and award-winning Guerriero Gelato is coming to Morristown. The announcement came in a Thanksgiving post on the beloved brand’s Facebook page. “This Thanksgiving we want to give thanks to YOU!” reads the post. “It’s because of you, we made it 21 years. From me taking over as owner, thru name changes, pandemic, inflation, recession, you have supported us, voted for us, and helped us get some of the biggest awards and honors there are.” And it’s true — from the 1984 launch of the original Gelotti name in Paterson to the most recent rebranding in 2019, Mike and Brea…
PepsiCo Unveils Rebranding For Aunt Jemima Brand PepsiCo Unveils Rebranding For Aunt Jemima Brand
PepsiCo Unveils Rebranding For Aunt Jemima Brand Can you imagine pouring Pearl Milling Company on your pancakes? Pearl Milling Company is the new name parent company PepsiCo came up with to rebrand its long-running, yet maligned, Aunt Jemima line of syrups and pancake mixes. (Click on the second image above to see the new brand.) In 2020, condemnation in the media rose up over the Aunt Jemima logo - a cartoonishly smiling Black woman. It was decried as a stereotype being exploited to sell breakfast foods for the benefit of white business owners. In response, in June 2020, PepsiCo announced it would maintain the flavors and recipes of Aun…
Dunkin' To Test Salads, Updated Lunch Menu At Some Locations Dunkin' To Test Salads, Updated Lunch Menu At Some Locations
Dunkin' To Test Salads, Updated Lunch Menu At Some Locations A new menu for Dunkin’ may include items like Greek salads and burrito bowls as the 70-year-old quick coffee chain seeks to rebrand and update its offerings. Dunkin’ will be testing out new lunchtime foods at six locations, according to Food & Wine. The trial is part of Dunkin’s shift from a coffee and donuts shop to more of a cafe. The foods being tested are noticeably more contemporary than the current menu of mostly coffee drinks, donuts, bagels, and breakfast sandwiches. In addition to salads and burrito bowls, new menu items being piloted are pesto pasta, Greek yogurt, and chia p…
Take A Look At Burger King's First Major Brand Redesign In Decades Take A Look At Burger King's First Major Brand Redesign In Decades
Take A Look At Burger King's First Major Brand Redesign In Decades For the first time in 20 years, Burger King is rebranding. The new logo, restaurant design, and ads are bold and simple. They rely on direct communication in a few words, a defined color palette, as well as simply drawn food and hands. The change is in line with other companies seeking to make their brand easily recognizable on digital platforms, according to the business magazine Fast Company. No word yet on what's going to happen to the occasionally creepy Burger King King Mascot, but the crown is staying. Crowns will be used in some ads and, it seems, the paper crowns will still be aro…
Hudson River Health Care And Brightpoint Rebrand As Sun River Health Hudson River Health Care And Brightpoint Rebrand As Sun River Health
Hudson River Health Care And Brightpoint Rebrand As Sun River Health On Tuesday, September 29, 2020, Hudson River Health Care (HRHCare) and Brightpoint Health announced their organization’s rebranding under the name Sun River Health. The new brand expresses the merger of these two organizations, which occurred in late 2018, as one combined health care organization better positioned to meet the needs of underserved communities across the Hudson Valley, New York City, and Long Island. Since 1975 and 1990 respectively, Hudson River Health Care and Brightpoint Health have driven dramatic improvements in the health of the individuals and families they serve. Along…
Hudson River Health Care And Brightpoint Rebrand As Sun River Health Hudson River Health Care And Brightpoint Rebrand As Sun River Health
Hudson River Health Care And Brightpoint Rebrand As Sun River Health On Tuesday, September 29, 2020, Hudson River Health Care (HRHCare) and Brightpoint Health announced their organization’s rebranding under the name Sun River Health. The new brand expresses the merger of these two organizations, which occurred in late 2018, as one combined health care organization better positioned to meet the needs of underserved communities across the Hudson Valley, New York City, and Long Island. Since 1975 and 1990 respectively, Hudson River Health Care and Brightpoint Health have driven dramatic improvements in the health of the individuals and families they serve. Along…
'Iconic' Westport Convenience Store To Reopen 'Iconic' Westport Convenience Store To Reopen
'Iconic' Westport Convenience Store To Reopen Elvira’s, a convenience store described as “iconic” to the Westport area, will soon be reopening under new ownership following renovations and rebranding efforts. Renamed as Elvira Mae, the store, which stands opposite Old Mill Beach at 222 Hillspoint Road, is scheduled to open its doors once again on or around Thursday, July 4. The shop’s new owners, Hal and Betsy Kravitz, are California natives who relocated to Westport last October, according to Westport Now. They have been overseeing the store’s operations since before the sale officially closed earlier in May. It was previously operate…
Study To Explore Name Change For Bradley Airport Takes Flight Study To Explore Name Change For Bradley Airport Takes Flight
Study To Explore Name Change For Bradley Airport Takes Flight Connecticut’s largest airport may soon go by a new name. This week, the Connecticut Airport Authority board of directors voted unanimously to launch a study about how a potential name change at Bradley International Airport could help bolster flights coming in and out of the Nutmeg State. The report is expected to be completed and released by the end of the year. The airport is currently named after former military man Eugene Bradley, who died in a dogfighting training exercise in 1941 in advance of World War II. Officials have said that they intend to reach out to military and veterans gr…